The Streets of Zurich: Bahnhofstrasse: 10′ dieci

In my previous post on Bahnhofstrasse, Zurich’s main downtown street, I was telling you about the elegant cafés and luxury boutiques lining the street. But I also told you that it is perfectly possible to have a conveniently priced veggie lunch on Bahnhofstrasse. Besides sandwiches, pizza and pasta are also an option.

If you are traveling with kids, then Bahnhofstrasse might actually have the best spot for your lunch in Zurich. After all, what better and more fun place could there be for kids than a … toy store?

Franz Carl Weber is a Swiss toy store chain with 14 branches in Switzerland and over 300 branches worldwide. Inside its multi-story branch in Zurich is a branch of another Swiss chain, 10′ dieci, which serves pizzas and other Italian dishes.

10' dieci

I decided to check it out for lunch a few days ago and arrived there at 1:15 p.m., which, as a lunch hour, is quite late in Zurich. Indeed, most people here have lunch at 11:30 a.m. or noon.

Although four of the six available tables were free, I was not allowed to take a seat at any of them. “Tables are for four,” the guy taking the order explained to me. “If you want to eat it, then you can only eat at the counter.”

As if that weren’t enough, he also told me I could only occupy either the barstool on the farthest right or the one on the farthest left, but not those in the middle.

I found his attitude quite rude and annoying. Still, I decided to stay and ordered the pizza menu of the day: a small mixed salad, followed by a pizza topped with fresh rocket leaves (20 SFr.).

10' dieci

10' dieci

Both the salad and the pizza tasted good. And thankfully so, as I was starting to fear that the entire lunch experience would turn into a disaster, given the unfriendly service.

10' dieci

And in case you’re wondering: no other guests came to occupy any of those four tables.



  • Pizza lunch menu (small mixed salad, pizza of the day), 20,00 SFr.



Address: Bahnhofstrasse 62, 8001 Zurich

Opening hours: Mon-Wed, 9 a.m.-6:30 p.m. / Thu-Fri, 9 a.m.-8 p.m. / Sat, 9 p.m.-6 p.m.


8 responses to “The Streets of Zurich: Bahnhofstrasse: 10′ dieci

  1. That looks absolutely delicious! Made me hungry 😉

    Yes I remember Banhoffstrasse in Zurich! Really nice.

    Hope to return.

    Happy travels 😉

  2. How rude! I really dislike being treated that way in a restaurant. However, it looks as if the food “rescued” it a bit — which is a good thing. That pizza’s got my mouth watering:-)

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